Digital Marketing Certification Training

Digital Marketing Solutions Architect Training

OL Tech Edu Digital Marketing online training will help you gain expertise in various digital Media aspects like Keyword Planning, SEO, Social Media Marketing, Search Engine Marketing, Email Marketing, Affiliate Marketing and Google Analytics.

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Digital Marketing Certification Training UpComing Batches

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Course Curriculum

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Digital Marketing Certification Training

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OL Tech Edu's Digital Marketing online training will help you gain expertise in various digital Media aspects like Keyword Planning, SEO, Social Media Marketing, Search Engine Marketing, Email Marketing, Affiliate Marketing and Google Analytics.

  • WEEK 5-6
  • 10 Modules
  • 6 Hours
Digital Marketing Online Training Will Help

Learning Objectives - In this module, you will learn about different aspects of Digital Marketing and how they come together in a cohesive and effective Digital Marketing plan. 

Topics :

  • Introduction to Digital Marketing.
  • The 4-Cs of Digital Marketing.
  • Customer Persona, Comparing Digital and Offline Marketing.
  • Introduction to Google Analytics and Webmaster Tools.
  • Introduction to Sales Funnels. 

Handouts

→ Common Ecommerce Terminology.

→ Customer Personal Template.

Learning Objectives - In this module you will learn about science behind SEO and How to drive Traffic to your website using Keyword planning? 

Topics : 

  • Introduction to SEO.
  • Inbound Vs Outbound Traffic.
  • Keyword Planning.
  • Domain Authority.
  • Page Authority.
  • Using Moz Toolbar Handout.
  • List of Keyword Research Tools.
  • Keyword Research Plan.

Handouts 

→ List of Keyword Research Tools. 

→ Keyword Research Plan.

Learning Objectives - In this module you will understand about driving organic traffic to your website and also learn about webmaster tool which helps On-Page SEO. 

Topics : 

  • Understanding how Google Search Works.
  • On-Page SEO.
  • Optimizing Text.
  • Optimizing Images Using Meta Tags.
  • URL Structure.
  • Redirects.
  • Handling Duplicate Content.
  • Site Speed.
  • Using Webmaster Tool for On Page SEO. 

Handout 

→ Tools to be used for On-Page SEO.

Learning Objectives - In this module you will understand about driving traffic to your website using Off Page SEO like Link Building and other Off Page techniques. 

Topics : 

  • Off Page SEO.
  • Link Building Technique.
  • How to get Backlinks?
  • How to Build Content for Backlinks?
  • Using Media and PR for Backlinks.
  • Internal Linking.
  • Using Webmaster for Off Page SEO.
  • Using SEO Powersuite to Track Keyword Ranking. 

Handouts  

→ Summary of Link Building Techniques.

Learning Objectives - In this module, you will learn how to leverage Social Media to gain organic traffic to your website. 

Topics : 

  • Introduction to Social Media.
  • How to get Referral Traffic from other Sites?
  • How to get Social Media Referral Traffic?
  • Driving Referral traffic from Facebook.
  • Driving Referral Traffic from LinkedIn.
  • Driving Referral Traffic from YouTube.
  • Driving Referral Traffic from Twitter.
  • Other Sources of Organic Traffic. 

Handouts 

→ Social Media Engagement Guide. 

→ Using Audience and Acquisition Reports in GA.

Learning Objectives -  In this module, you will learn how to leverage Social Media to gain paid traffic to your website. 

Topics : 

  • Running ads on Facebook, LinkedIn, YouTube and Twitter.
  • Using URL Tagging and Google Analytics to Track these Paid Campaigns. 

Handouts

→ Social Ads Best Practices.

Learning Objectives - In this module, you will learn how to increase the visibility of your website using paid advertising. 

Topics :

  • Introduction to Google Search Ads.
  • Sources for Paid Traffic.
  • Creating Ads in Google AdWords.
  • Display Advertising.
  • Creating and Managing your Ads Campaign. 

Handouts 

→ Search Ads Best Practices.

Learning Objectives - In this module you will learn the importance of Email Marketing and how it can be leveraged to improve sales of your business. 

Topics :

  • Introduction to Email Marketing.
  • Email Marketing Cycle.
  • Building Email List.
  • Creating a Lead Magnet.
  • Setting up a Squeeze Page.
  • Tackling Spam.
  • Effective Content Strategies.
  • Tips to Improve Conversion. 

Handouts

→ Email Marketing Handbook.

Learning Objectives - In this module you will learn how you can increase traffic to your website through various Affiliate Marketing techniques. 

Topics : 

  • Introduction to Affiliate Marketing.
  • How Affiliate Marketing Works?
  • Major Affiliate Marketing Channels.
  • How to set up and run Affiliate Marketing?
  • Making Money from Affiliate Marketing as a Blogger. 

Handouts

→ Affiliate Marketing Best Practices.

Learning Objective -  In this module, you will learn the basics of Google Analytics, you'll learn about the importance of various dimensions & metrics and how they can impact your website. 

Topics : 

  • Introduction to Google Analytics.
  • Introduct Ion to Sales Funnel.
  • Using Google Analytics to Understand Visitor Behavior, Heat Maps.
  • Introduction to Landing Pages.
  • Using Unbounce to Create an Effective Landing Page. 

Handouts

→ Sample Sales Funnels. 

→ Landing Page Creation Guide.

Learning Objectives - In this module, you will learn about setting up goals and tracking website performance using Google Analytics.

Topics : 

  • Conversions & Goals.
  • Ecommerce Analytics.
  • Multi Channel Funnels.
  • Adwords Analytics.
  • Tracking Website Performance using Google Analytics.
  • Tracking form Submissions and Clicks using Events.
  • Optimizing the Overall Campaign Performance. 

Handouts

→ How to Setup and Track E Commerce? 

→ How to Setup and use Events?

Learning Objectives - In this module, you will learn about, how to maximize your revenues using funnels and analytics.

Topics : 

  • Introduction to Enhanced Ecommerce in Google Analytics.
  • Learning from your Competitors.
  • Using Tools for Competitive Analysis. 

Handouts

→ How to Setup Enhanced Ecommerce? 

→ Using Enhanced Ecommerce Reports. 

→ Competition Analysis Template.

Program Syllabus

Curriculum

You can also view the program syllabus by downloading this program Curriculum.

Curriculum

Projects

Which case studies will be the part of this course?

Develop Digital Marketing strategy and implementation plan for a B2B or B2C product. Learners will select a product of their choice, most likely one of their own products or service.

What are the system requirements for this course?

Any computer with 3 GB RAM and a processor better than Core-2 duo should be fine.

How will I execute the practicals?

We will help you install the below tools for your practicals-Google Analytics-Google Webmaster Tools-Google Keywords planer.

Course Description

About The Course
Course Objectives. After the completion of the Digital Marketing Training at OL Tech Edu, you will be able to:
  • Get strategic understanding of Digital Marketing.
  • Understand how to use it for Branding and Sales.
  • Understand its Advantages & Limitations.
  • Become familiar with Best Practices.
  • Tools & Technologies ,Blend digital with offline Marketing.
  • Plan & Manage Digital Marketing Budget.
  • Reporting & Tracking Metrics.
  • Understand the future of Digital Marketing and prepare for it.
    •
    Objectives Of Our Online PySpark Training Course
    Why learn Digital Marketing? Digital Marketing is experiencing exceptional growth around the world. From being a part of the overall marketing mix, digital media has now become the main focus of every company's marketing plans. As a manager, you need to know how digital media is affecting your company's branding & sales and how you can leverage to stay ahead of competition.
    Go For Online Spark Training
    Who should go for this Course? This course is a solid foundation for middle and senior managers to understand how to leverage the power of Digital Marketing to build brand and grow sales.
    Learning With Our PySpark Certification Training
    What are the pre-requisites for this Course? Knowledge in Marketing and familiar with Internet.

    Course Certification

    OL Tech Edu’s Certificate Holders work at top 500s of companies like

    certificate

    Features

    Explore step by step paths to get started on your journey to Jobs of Today and Tomorrow.

    Instructor-led Sessions

    30 Hours of Online Live Instructor-Led Classes.
    Weekend Class : 10 sessions of 3 hours each.

    Real Life Case Studies

    Real-life Case Studies

    Live project based on any of the selected use cases, involving implementation of the various real life solutions / services.

    Assignments

    Assignments

    Each class will be followed by practical assignments.

    24 x 7 Expert Support

    24 x 7 Expert Support

    We have 24x7 online support team to resolve all your technical queries, through ticket based tracking system, for the lifetime.

    Certification

    Certification

    Towards the end of the course, OL Tech Edu certifies you for the course you had enrolled for based on the project you submit.

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